Raymond Ayers
UX Designer
UX Designer
Good design starts with knowing what’s worth solving.
I help teams make sense of customer needs, business goals and complex requirements, then turn that understanding into clear, usable products.
USAA
Improving in-app product acquisition through navigation design
Redesigned top-of-funnel entry points using research and testing to increase product discoverability
— Fintech
VIEW CASE STUDY
USAA
Improving in-app product acquisition through navigation design
Redesigned top-of-funnel entry points using research and testing to increase product discoverability
— Fintech
VIEW CASE STUDY
TotalHIPAA
Simplifying a Complex Compliance hipaa Platform
Introduced structure, research, and UX strategy to improve completion, satisfaction, and efficiency
— Compliance & e-learning
VIEW CASE STUDY
TotalHIPAA
Simplifying a Complex Compliance hipaa Platform
Introduced structure, research, and UX strategy to improve completion, satisfaction, and efficiency
— Compliance & e-learning
VIEW CASE STUDY
USAA
Improving adoption of account linking through UX design
Improved discoverability and adoption of linked financial accounts
— Fintech
VIEW CASE STUDY
USAA
Improving adoption of account linking through UX design
Improved discoverability and adoption of linked financial accounts
— Fintech
VIEW CASE STUDY
USAA
Building a native form system to improve speed and accessibility
Delivered reusable components that reduced completion time and improved dev efficiency
— Design systems
VIEW CASE STUDY
USAA
Building a native form system to improve speed and accessibility
Delivered reusable components that reduced completion time and improved dev efficiency
— Design systems
VIEW CASE STUDY
How I work
Creating value starts with asking better questions.
Understand what’s really at stake
I look beyond the initial request to understand the customer’s problem, why it matters to the business, and whether we’re solving the right thing.
Help the team choose a direction
I use research to challenge assumptions and make tradeoffs clear, balancing customer value, business priorities, and what the team can realistically deliver.
Design for measurable outcomes
I help define success in terms of customer behavior and business results, then work with product and engineering to measure whether the solution delivers and where it needs improvement.
How I work
Creating value starts with asking better questions.
Understand what’s really at stake
I look beyond the initial request to understand the customer’s problem, why it matters to the business, and whether we’re solving the right thing.
Help the team choose a direction
I use research to challenge assumptions and make tradeoffs clear, balancing customer value, business priorities, and what the team can realistically deliver.
Design for measurable outcomes
I help define success in terms of customer behavior and business results, then work with product and engineering to measure whether the solution delivers and where it needs improvement.
How I work
Creating value starts with asking better questions.
Understand what’s really at stake
I look beyond the initial request to understand the customer’s problem, why it matters to the business, and whether we’re solving the right thing.
Help the team choose a direction
I use research to challenge assumptions and make tradeoffs clear, balancing customer value, business priorities, and what the team can realistically deliver.
Design for measurable outcomes
I help define success in terms of customer behavior and business results, then work with product and engineering to measure whether the solution delivers and where it needs improvement.
Some problems I've solved…
A few of the problems I’ve worked through across teams and products.
No clear product strategy
Partnered with business stakeholders to define a financial dashboard vision and strategy, shifting the focus from features to user outcomes.
Navigational misalignment
Worked across five lines of business to align on and evolve a global navigation structure.
Overly complex flows
Partnered with business and engineering to simplify the HIPAA compliance process, reducing complexity and time to completion.
Low mobile acquisition
Collaborated with business and engineering to increase engagement and support acquisition across multiple lines of business.
Design system contributions didn’t scale
Created a framework that enables non–systems designers to contribute to the design system meaningfully.
Scaling design systems across native platforms
Played a key role in scaling native component creation within a design system team.
Gaps in team support and growth
Mentored designers looking to break into UX and those working to level up their skills.
Ineffective stakeholder communication
Developed an internal playbook to share iterative work and get the right feedback at the right time.
New tooling adoption
Accelerated the team transition to Figma by creating libraries, workflows, and guidance to help the team ramp up quickly.
Some problems I've solved…
A few of the problems I’ve worked through across teams and products.
No clear product strategy
Partnered with business stakeholders to define a financial dashboard vision and strategy, shifting the focus from features to user outcomes.
Navigational misalignment
Worked across five lines of business to align on and evolve a global navigation structure.
Overly complex flows
Partnered with business and engineering to simplify the HIPAA compliance process, reducing complexity and time to completion.
Low mobile acquisition
Collaborated with business and engineering to increase engagement and support acquisition across multiple lines of business.
Design system contributions didn’t scale
Created a framework that enables non–systems designers to contribute to the design system meaningfully.
Scaling design systems across native platforms
Played a key role in scaling native component creation within a design system team.
Gaps in team support and growth
Mentored designers looking to break into UX and those working to level up their skills.
Ineffective stakeholder communication
Developed an internal playbook to share iterative work and get the right feedback at the right time.
New tooling adoption
Accelerated the team transition to Figma by creating libraries, workflows, and guidance to help the team ramp up quickly.
Some problems I've solved…
A few of the problems I’ve worked through across teams and products.
No clear product strategy
Partnered with business stakeholders to define a financial dashboard vision and strategy, shifting the focus from features to user outcomes.
Navigational misalignment
Worked across five lines of business to align on and evolve a global navigation structure.
Overly complex flows
Partnered with business and engineering to simplify the HIPAA compliance process, reducing complexity and time to completion.
Low mobile acquisition
Collaborated with business and engineering to increase engagement and support acquisition across multiple lines of business.
Design system contributions didn’t scale
Created a framework that enables non–systems designers to contribute to the design system meaningfully.
Scaling design systems across native platforms
Played a key role in scaling native component creation within a design system team.
Gaps in team support and growth
Mentored designers looking to break into UX and those working to level up their skills.
Ineffective stakeholder communication
Developed an internal playbook to share iterative work and get the right feedback at the right time.
New tooling adoption
Accelerated the team transition to Figma by creating libraries, workflows, and guidance to help the team ramp up quickly.
Mentorship & guidance
Helping designers as they break into UX and develop their skills.
ADP LIST - UX Mentor
I work one-on-one with designers on portfolios, interviews, and how to navigate real UX work. I focus on helping people think through their work more clearly and present it in a way that makes sense.
Mentorship & guidance
Helping designers as they break into UX and develop their skills.
ADP LIST - UX Mentor
I work one-on-one with designers on portfolios, interviews, and how to navigate real UX work. I focus on helping people think through their work more clearly and present it in a way that makes sense.
Mentorship & guidance
Helping designers as they break into UX and develop their skills.
ADP LIST - UX Mentor
I work one-on-one with designers on portfolios, interviews, and how to navigate real UX work. I focus on helping people think through their work more clearly and present it in a way that makes sense.
©2026 Raymond Ayers. All Rights Reserved.
©2026 Raymond Ayers. All Rights Reserved.
©2026 Raymond Ayers. All Rights Reserved.